Lesson 5

Juxtaposition 2

Definition: A placing or being placed in nearness or contiguity, or side by side; as a juxtaposition of words

analogy:

1. Metaphor

2. Similes 

Categories of Analogies
There are many different categories of analogies, which will prove to be very useful in the idea generation process. For the purpose of our course we will introduce only two different categories of analogies, which are;

LOGICAL ANALOGIES

Logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject. For example a   duck can be compared to a hovercraft because of the fact that both of   them can move on the surface of land and water. Another example is   the comparison of the whale and a submarine, where both can dive to   great depths but still need to surface for air. (Sourced from: Nicholas Rourkes’ Art Synectics.)

 

AFFECTIVE ANALOGIES

Affective analogies are the emotional resemblance. The clearest   example is the use of an animal to explain a certain characteristic of a person. This type of analogy is used most frequently in conversation to emphasis certain points. For example, he is like a pig (because he is lazy), she is like an ant (because she is hard working), he is like an owl (because he is wise), etc. This type of analogies uses the intrinsic values of the object as a comparison.