week 2

Novelty, Creativity, Innovation and Invention

The creative person is one who generates new ideas while the creative process is how these new ideas, solutions, and inventions are produced. It is said that, we are all naturally creative. 

"Being creative is seeing the same thing as everybody else but thinking of something different"  (Shekerjian, D.1990).  

Creativity is the process of generating something new that has value. There are many new ideas and concepts, but some may not have value and hence may not be considered creative. A creation is something original that has value. (Haggins, 1995)

novel idea that create changes to culture is also known as creativity in a capital “C”. Individual creativity, which serve personal satisfaction and fulfillment also known as small “c” creativity.

 Creativity and Innovation are often used interchangeably but they are very different parts of the same process. Creativity is the process of coming up with ideas, and it can best be defined as problem identification and idea generation whilst innovation is idea selection, development and commercialization. In other words, innovation is the process of turning ideas into practical reality. (Herrmann, 1999)

Defining novelty

Novelty is the quality of being new. 

Innovations are divided into two broad categories:

 (a)   Continuous evolutionary innovations result in an alteration in

    product characteristics instead of in a new product, and do not

  require any user-learning or changes in his or her routine,

   examples are multi-blade shaving razor, fluoride toothpaste,

  and laptop computer;

  (b)  Dynamic continuous evolutionary innovations require some

  user-learning but do not disrupts his or her routine, examples are fax machines, instant photography, a handheld computers.

There are four types of creativity. Creative people fall into these

four catagories:

1.Aesthetic Organizers.

2.Boundary Pushers — those who take an existing idea and push it a little further.

3.Inventors — those who take existing knowledge and create new ideas — the Edisons of this world.

4.The rarest group: Boundary Breakers — the Leonardos and the Copernicuses.